Digital strategy that works in the wild.
I help travel brands, tourism businesses and niche communities grow their audience — from the Arctic Circle and beyond.
See My Work
Let’s Talk →
275k+
Community followers built across platforms
4M+
Video views, single post
5.07%
Avg engagement rate
+64.5%
Instagram growth in 16 months — 2× competitor average
Featured in
El PaísRadio EuskadiPodimo ExclusiveDeiaIATI TravelsLevando AnclasUPV-EHUMeeting Camper
El PaísRadio EuskadiPodimo ExclusiveDeiaIATI TravelsLevando AnclasUPV-EHUMeeting Camper
From strategy to execution
01
📱
Social Media Strategy & Growth
Full-funnel social media management with a data-driven approach. Content calendars, community management, and custom analytics frameworks that show you what’s actually working.
InstagramTikTokCommunity MgmtAnalytics
02
✍️
Content Creation & Copywriting
Bilingual content (EN/ES) that converts — from short-form video scripts and podcast production to SEO-optimised blog articles, branded content and press releases.
Video ScriptsSEO CopyPodcastingEN / ES
03
🌐
Web Design & SEO
End-to-end website projects: brand identity, UX architecture, WordPress/Squarespace development, and organic search strategy. Built for speed, mobile-first, conversion-ready.
WordPressSquarespaceOn-page SEOUX Design
04
🎨
Brand Identity & Design
Visual identity systems from scratch — logo design, typography, colour palettes, and brand guidelines that hold together across every single touchpoint.
Logo DesignCanva / FigmaBrand Guidelines
05
🎙️
Multimedia & Video Production
Full production cycle for short-form video (TikTok/Reels) and podcast content. Ideation, scripting, recording and post-production — with proven viral results.
Reels / TikTokPodcastScripting
06
🏔️
Niche Tourism & Lapland Marketing
Specialised in marketing extreme and remote destinations. I know how to make Norrbotten’s silence, darkness and wilderness feel irresistible — because I live here.
Arctic TourismDestination MktgLocal SEO
Results I’m proud of
Social Media · Luleå Travel
64.5% Instagram growth — 2× the competition
As Social Media Specialist at Luleå Travel, I rebuilt the strategy from scratch. Over 16 months I achieved a 64.5% organic follower growth — outperforming competitors averaging 19–26%. Engagement rate held at 5.07%, more than double the industry standard. Also conceptualised the «Science of Lapland» content series — using local animal biology to explain extreme-weather dressing. Education meets viral aesthetics.
64.5%Follower growth
5.07%Engagement rate
2×vs. competitors
Competitor A growth26.4%
Competitor B growth19.3%
Luleå Travel (my work)64.5% ↑
Industry avg engagement~1–2%
Achieved engagement rate5.07% ↑
Brand · discoverkiruna.com
Discover Kiruna — Built from zero
Full creation of this sub-brand: original logo design, brand identity guidelines, site map and UX flow, WordPress development, SEO optimisation, and content migration targeting European markets.
BrandingWordPressSEOUX
Community · viajamoslowcost
275k community + viral content
Founded and grew a travel community to 275k+ combined followers (153k IG / 85k TikTok) over 10 years. Executed a full rebrand in 2026 — gaining 50k followers during the transition. Multiple videos reaching 1M+ and 4M+ views.
275k+Total followers
+50kDuring rebrand
SEO · viajamoslowcost.es
3× organic traffic in 12 months
Tripled yearly organic views through a targeted SEO content strategy and keyword restructuring. On-page SEO, content planning, and WordPress management for an international travel blog.
3×Organic views
Podcast · Podimo Exclusive
Viajar para Dummies
Co-created and hosted a featured podcast season for Podimo Exclusive — Spain’s leading podcast platform. Full production: concept, scripting, recording and post-production. Topic: budget travel secrets for the modern listener.
ScriptingProductionHosting
«The results speak for themselves — data-driven decisions, genuine creativity, and a real understanding of what makes a destination feel worth visiting.»
Luleå Travel — Social Media & Marketing
Built on 10+ years of experience
I’ve built everything from viral short-form video to custom analytics dashboards, branded content for national newspapers, and exclusive podcast seasons.
I work across the full digital stack — fluent in English and Spanish, with basic Swedish, based in Norrbotten, Swedish Lapland.
I’m also a published author and award-winning short story writer — which means my copy has depth, not just keywords.
Available for freelance & retainer projects
Design
CanvaFigmaPhotoshopProcreate
CMS & Web
WordPressElementorSquarespaceHTML/CSS
Analytics
Google AnalyticsMeta BusinessCustom Dashboards
Content & SEO
SEO On-pageMailchimpPodcast Prod.Video Editing
Languages
Spanish — NativeEnglish — FullSwedish — Learning
Specialisms
Arctic TourismContentInfluencer MktgB2B Reports
Words that work
SEO Article · ES
Cómo superar el miedo a volar
Specialist topic + SEO On-page. Keyword research, structured content, internal linking. Published on Viajamoslowcost.es
Read Article →
Branded Content · ES
La educación STEAM, clave en el futuro laboral
Published in Sapos y Princesas / El Mundo. Institutional branded content on gender and STEAM education.
Read Article →
Press Release · ES
Implika continúa su plan de expansión
Published in Diario de Jerez. Corporate communication for Grupo Implika’s national expansion.
Read Article →
Creative Writing · ES / EN
Award-winning short story
Winner of the V Europa Rural Creative Writing Competition. Short fiction — «The Knock» also published in English.
Read Story →
Video Script · ES
¿Por qué viajamos? — Motivational Video
Original script, production and direction. Full motivational short-form video — 1M+ views.
Watch Video →
Podcast Script · ES
Viajar para Dummies — Podimo Exclusive
Co-writer and host. Episode structure, scripting, and guest coordination. Featured on Podimo’s exclusive tier.
Ready to grow
your audience?
Available for freelance projects, retainers and consulting. Especially interested in tourism, travel, and Lapland-based brands.